Your CPO job got 10x harder
when your org hit 5 product teams.
Sorby is the portfolio-level view you have been patching together from Sheets and screenshots. AI structures every team's ideas, surfaces duplicates, flags risk — and hands you a presentation your CFO will actually accept.
What most CPOs are dealing with today
Three patterns I heard consistently from CPOs at mid-market tech companies before building Sorby.
You do not know what 10 teams are building
Each team has its own Jira board, its own Sheets, its own Slack channel. By the quarterly review you find out two of them shipped the same feature.
You cannot defend your roadmap to the CFO
When the CFO asks why you built the things you built, you have anecdotes. Not evidence. Not data. Not a clear thread from problem to decision to outcome.
Your stakeholders have no good place to send ideas
Sales escalates in Slack. Support files tickets in Zendesk. The board mentions things in passing. Half the ideas never make it to a PM. The other half arrive without context.
What Sorby gives your role
Portfolio view in 30 seconds
Every idea across every team, grouped by theme, classified by risk, deduplicated by AI. Open it before a leadership meeting and you know exactly what is happening.
No more Sheets screenshots pasted into Slack at 10pm.
Evidence-backed prioritization
Every hypothesis in Sorby is tagged with the evidence behind it — user interviews, data, support tickets. Your CFO sees the reasoning. Your team sees the priorities.
62% of features ship and get ignored (Pendo 2024). Sorby helps you ship fewer of them.
Stakeholder chaos, contained
One intake link replaces your Google Forms and inbound Slack DMs. AI enriches every submission on arrival. Auto-routed to the right team. Stakeholders see status updates without asking.
Stakeholders get a real channel — not your DMs.
Become a design partner
Limited design-partner cohort with lifetime 50% off. I personally onboard each one. Email me if you lead a product organization with 3-15 teams.