Sorby vs Productboard
Honest comparison from a practitioner who used both. Written for product leaders deciding whether to switch or evaluate.
TL;DR
Choose Productboard if: You are enterprise (500+ employees), your compliance team requires SOC2 Type 2 today, you need mature native integrations right now, and budget is not a primary constraint.
Choose Sorby if: You are a scaling product org (80-250 employees) with 3-15 teams, you want AI-native from day 1 rather than bolted-on, you hate per-seat pricing that punishes growth, and you want executive-level portfolio visibility without a 6-figure contract.
Feature-by-feature comparison
| Feature | Sorby | Productboard |
|---|---|---|
| AI research import (paste or upload raw research, get structured opportunities) | Yes, from day 1 | Bolt-on AI features added 2024+ |
| Outcome traceability (every bet linked to the goal it serves) | Yes — goals are the main screen | Objectives as a separate view |
| Configurable scoring gates on stage transitions | Yes — soft warnings or hard blocks | Manual status transitions only |
| Work-to-goal coverage ("what serves no goal?") | Yes — orphaned work surfaced on the main screen | No equivalent |
| Scoring formula | RICC (includes Cost of Delay) — or customize | Their fixed scoring only |
| Target customer | Scaling orgs (3-15 teams) | Mid-market to enterprise |
| Pricing model | Per workspace ($10-249/mo) | Per maker ($59-90+/mo per PM) |
| Cost for 25-user team | $249/mo flat | ~$1,500+/mo (25 makers × $59+) |
| Cross-team overlap visibility | Shared sandbox + workspace-wide search | Manual |
| MCP for AI agents (Claude operates your discovery data) | Yes — 23 tools, early access | No |
| Onboarding time | Minutes for single PM, weeks for full org | Weeks to months |
| Native integrations (Jira, Linear) | Q1 2027 roadmap | Extensive |
| SOC2 compliance | Type 1 target Q2 2027 | Already SOC2 Type 2 |
| Free tier | 3 members, full product | Free trial only |
Migration path from Productboard to Sorby
Productboard does not offer public API export for all data. Workaround: export via their Reports feature as CSV, then run it through Sorby's AI research import — it structures the raw list into scored opportunities, up to 40 per run, so a large backlog takes a few passes.
If your legal team requires data portability before signing, email hello@sorby.io and we will work through the export together.
Try Sorby with your own backlog
Sign up free, paste your Productboard export into the AI import, and see it structured into scored opportunities in minutes.