Delivery stopped being your bottleneck. So why aren’t outcomes moving?
Scattered hypotheses don’t move metrics. Sorby’s AI connects every bet to the outcome it targets — one pipeline, end-to-end, visible across every team.
Accelerate discovery →Private beta · 10 design partner seats · Lifetime 50% off
AI Structuring
Rough idea.
Structured opportunity.
Two seconds.
Someone drops a raw observation in Slack. Paste it into Sorby. The model structures the opportunity, fills mandatory fields, and scores the hypothesis before it touches the team backlog.
No intake form. No Jira ticket. The PM still decides what makes the cut. The AI removes the friction of structuring.
Searches all opportunities across every team in your workspace
Cross-team visibility
Find out who else
is solving the
same problem.
Every team’s opportunities live on one workspace-shared surface. Search any topic and see who is already working on it — labelled by team and stage, before the bet is committed.
The CPO sees duplicate bets before they become duplicate sprints. Teams merge, pivot, or split work — before it’s committed.
Pipeline Intelligence
The pipeline doesn’t lie.
Sorby surfaces it.
The CPO view aggregates every team’s discovery stages in real time. When items pile up, Sorby flags it immediately — with the oldest items, the root pattern, and suggested actions. No retro. No data pull.
Discovery pipeline · all teams · live
Research → Scoring → Decision → Dev → Shipped
Oldest items
Suggested actions
Architecture
Three spaces.
One topology.
Goals are the root — every bet traces to the outcome it serves. Opportunities are workspace-shared. Solution Boards are team-owned but readable by all. Cross-references tie the chain.
Scoring Library
Define a formula once.
Every team scores on the same axes.
Team A runs ICE. Team B runs RICE. The CPO juggles translations. Sorby’s workspace scoring library ends that argument. One model, every board. Cross-team prioritization stops being a debate about methodology.
I spent two years trying to get 15 teams to run discovery together.
Every PM had a different methodology. The CPO could not see the bigger picture. The CFO kept asking why we built things nobody used.
I tried every existing tool. None of them were built for this specific transition — the moment your product org stops being one team and starts being many. The three-spaces topology came directly from those scars: insights have to be workspace-shared or they die in private docs; opportunities need a single front door or they die in Slack; team boards have to stay owned but visible or duplication eats your roadmap.
— Madin, founder of Sorby Discovery
Pricing
Design partner pricing — lifetime 50% off for the first 10. Team is self-serve; Org starts with a 20-min intro to confirm fit. No credit card required.
Free
The full loop, free. Try it with your own backlog today.
- 1 workspace, up to 3 members
- Goals, Opportunity Sandbox, and one team board
- AI research import — paste or upload, get structured opportunities
- RICC scoring built in
Team
One team running goal-connected discovery. Self-serve.
- Up to 10 workspace members
- Goal tracking: metric + project goals, milestones, contributions
- Opportunity Sandbox with status gates
- Team Solution Boards with experiments
- RICC scoring on opportunities and solutions
- Full audit trail on every change
Org
The 3→10 transition: several teams, one topology.
- Up to 25 workspace members
- Per-team Solution Boards with cross-team read-only visibility
- Reusable scoring models across every board (RICC, ICE, WSJF, custom)
- Configurable stages and scoring gates per board
- CPO Dashboard: funnel, bottlenecks, gate health, driver load
- Workspace taxonomies (segment, metric, source) for cross-team filtering
- Founder-led onboarding + priority support
No surprises in your security review.
Not SOC 2 yet. Here is what we are →
Your data lives in the EU
Workspace content is stored in Supabase Postgres in Frankfurt. Backups stay in the same region. Cross-border transfers are covered by the EU Standard Contractual Clauses.
Where data lives →We never train AI on your data
Anthropic — our LLM provider — does not train its models on API traffic, contractually. Sorby does not train any model on customer content, ever.
How we use AI →Frequently asked questions
How is Sorby different from Productboard, Aha, or Jira Product Discovery?
All three assume one team, one pipeline. None of them links evidence to bets across teams — open an opportunity in any of them and you cannot see which insights support it or which other teams' solutions reference the same problem. Sorby's cross-reference layer and reusable scoring models are the mechanical wedge.
What tools does Sorby replace or consolidate?
Most scaling product orgs are Frankenstein-ing Notion (insights), Linear (solutions), Sheets (opportunity backlog), and Slack (cross-team coordination). Sorby replaces the seams between them with one topology. Your researchers can still run interviews wherever (Dovetail, Loom, Gong) and link the recording into an insight; your engineers can still ship in their existing tracker.
What size of product team is Sorby built for?
Sorby fits any product org where more than one team runs discovery and decisions need to be visible across teams. The topology applies any time discovery breaks because it can't survive being copied between people. If you're a single team, our Team tier matches at $10/mo; if you're enterprise, talk to us about workspace-per-domain setups.
Is Sorby SOC2 compliant? Does AI train on our data?
Not SOC2 yet — Type 1 target Q2 2027, Type 2 follows. We don't train models on customer data — all LLM calls go to Anthropic via their API which contractually does not train. DPA available on request. Full policy: sorby.io/security.
When is Sorby actually available?
Early access is open now — you can sign up and set up a workspace with your own data today, free. The first 10 design partners get lifetime 50% off and founder-led onboarding. Public launch with self-serve billing is planned for Q1 2027.
Accelerate your discovery pipeline to match the speed of your AI teams.
Set up your workspace in 2 minutes. No credit card, no sales call.
First 10 design partner seats. Founder hand-onboards each one. Lifetime 50% off.