62% of features ship and never get used.
Sorby tells you which 38% will.
For product orgs running 3-15 teams on Jira, Sheets, and chaos. AI structures every incoming idea, spots duplicates, shows your CPO what's actually being built — in one view.
You went from 3 teams to 15.
Discovery didn't scale with you.
Every scaling product org hits the same wall. Tools that worked for one team become noise when you have ten.
Fragmentation
Jira, Sheets, Forms, Miro, Confluence. Your team spends hours a week re-typing data between tools.
Misalignment
Three teams build the same thing in three different places. You find out 3 months too late.
Invisibility
Your CPO cannot answer what your teams are betting on this quarter. Neither can your CFO.
A discovery OS built for the 3 → 15 team transition
Every screen uses AI. Not bolt-on. Architected for LLMs from the ground up.
Smart Intake
AI reads every incoming idea, writes a summary, classifies, finds duplicates, and routes to the right team. Input is any shape — output is always structured.
Cross-team Alignment
One portfolio view of every idea across every team. Spot duplicates, misalignment, and risk in seconds — not quarters.
Executive Visibility
Your CPO and CFO see exactly what is being tested and why, without asking. Weekly AI-generated summaries keep everyone aligned.
Built by someone who lived this problem
I spent two years rolling out discovery across 15+ product teams in a 500-person company. Every PM had a different methodology. The CPO could not see the bigger picture. The CFO kept asking why we built things nobody used.
I tried every existing tool. None of them were built for this specific transition — the moment your product org stops being one team and starts being a federation. So I am building the tool I needed.
— Madin, founder of Sorby Discovery
Pricing
Early access pricing. Locks in for the first 12 months.
Free
Try the AI parser
- W2 paste demo
- 1 workspace
- 3 users
- 50 ideas/mo
- 100 AI calls/mo
Starter
Solo PM or small team
- 10 users
- 500 ideas
- AI intake enrichment
- CSV import/export
Growth
Scaling product org (recommended)
- 25 users
- Unlimited ideas
- Cross-team view
- Stakeholder portal
- Priority support
Frequently asked questions
When is Sorby Discovery launching?
We are in private beta now with design partners. Public launch is planned for Q4 2026. Follow progress on the public roadmap.
How is this different from Productboard or Aha?
Sorby is AI-native from day 1. Every screen uses AI. Productboard and Aha bolt AI onto a pre-AI product. We are also specifically built for the 3 to 15 team transition, which neither tool addresses well.
What about my data and privacy?
We never train models on your data. All LLM calls use Anthropic Claude via their API. Data stays in your workspace. SOC2 Type 1 targeted for Q2 2027.
Can I migrate from Productboard, Aha, or Sheets?
Yes. CSV import works from day 1. Native integrations with Jira and Linear are on the roadmap for Q1 2027.
Do you offer annual pricing?
Yes - 20% off annual prepay. Design partners get 50% off for life.
See what your backlog looks like — structured.
Paste it in. 10 seconds. No account, no credit card.