Stop retyping ideas between five tools.
Start shipping the ones that matter.
Sorby is the discovery tool built for how PMs actually work — not for how vendors think you should work. Paste any mess, get a structured, scored backlog. Every bet traces to the outcome it serves.
What every PM I know is dealing with
You spend 4 hours a week re-typing data
Ideas come in via Google Form. You paste into Sheets. You score in RICE. You hand to Jira. Every step is manual. Every step loses context. The ideas that survive were the loudest, not the best.
Half your backlog is duplicates
Sales asked for it. Support asked for it. A stakeholder pitched it. Another PM on another team already scoped it. You find out at planning — after you already estimated it separately.
Your stakeholders do not know what happened to their ideas
They sent an idea two months ago. They forgot about it. They ask in Slack. You search Sheets, can't find it, make something up. They stop sending ideas.
What Sorby does for your day-to-day
Paste anything. Get structure.
Your messy Google Forms export. Your rough notes from a stakeholder call. Your interview transcripts. Paste or upload — AI reads every entry, writes a clear title and structured summary, and lands each one as a scored opportunity on your board.
Every bet answers "which outcome does this serve?"
Goals are the main screen. Each opportunity and solution links to the goal it targets — and the work that serves no goal at all is surfaced, not buried. When leadership asks why something is on the roadmap, the answer is one click.
Stakeholders see progress without asking
Publish a read-only showcase of your goals and solutions at a share link. Leadership and stakeholders see what is moving and why. They stop asking in Slack. You stop context-switching.
Plays nicely with Jira
Sorby runs alongside your tracker today — discovery lives in Sorby, delivery stays where your engineers are. Native two-way Jira sync is on the Q1 2027 roadmap.
Try it right now — free
Sign up, paste your backlog into the AI import, and see it structured in minutes. If it clicks, book an intro — I personally onboard early customers.