Stop retyping ideas between five tools.
Start shipping the ones that matter.
Sorby is the discovery tool built for how PMs actually work — not for how vendors think you should work. Paste any mess, get structure. One intake link replaces your Google Forms. AI does the dedup.
What every PM I know is dealing with
You spend 4 hours a week re-typing data
Ideas come in via Google Form. You paste into Sheets. You score in RICE. You hand to Jira. Every step is manual. Every step loses context. The ideas that survive were the loudest, not the best.
Half your backlog is duplicates
Sales asked for it. Support asked for it. A stakeholder pitched it. Another PM on another team already scoped it. You find out at planning — after you already estimated it separately.
Your stakeholders do not know what happened to their ideas
They sent an idea two months ago. They forgot about it. They ask in Slack. You search Sheets, can't find it, make something up. They stop sending ideas.
What Sorby does for your day-to-day
Paste anything. Get structure.
Your messy Google Forms export. Your rough notes from a stakeholder call. Your 200-row Sheet that is 40% duplicates. Paste it in — AI reads every entry, writes a clear title and summary, classifies it, finds the duplicates, surfaces the risky assumptions.
One intake link. No more forms to maintain.
Share one Sorby link with sales, support, and leadership. Every idea arrives in your inbox already enriched with classification, similar past ideas, and suggested team owner. You stop being the manual router.
Stakeholders see status without asking
Every submitted idea gets a public status page (if you want). The submitter sees "In review" → "Accepted" → "In build" → "Shipped". They stop asking in Slack. You stop context-switching.
Plays nicely with Jira
CSV export works from day 1. Native two-way Jira sync ships in Q1 2027. When an idea graduates to implementation, it moves to Jira with all context preserved.
Try it right now — no account needed
Paste your backlog on the home page. Get AI structure in 10 seconds. If it clicks, email me — I personally onboard early customers.