Sorby vs Aha!
Honest comparison from a practitioner who used both. Written for product leaders deciding whether to switch or evaluate.
TL;DR
Choose Aha! if: You are enterprise, need extreme configurability, have a dedicated admin with weeks for setup, want pixel-perfect control over roadmap visualization.
Choose Sorby if: You want AI doing the structuring work for you, hate configuration for its own sake, prefer opinionated defaults that work in minutes, and target the 3-15 team transition.
Feature-by-feature comparison
| Feature | Sorby | Aha! |
|---|---|---|
| AI research import (raw research → structured opportunities) | Yes, day 1 | Limited, mostly suggestions |
| Outcome traceability (every bet linked to the goal it serves) | Yes — goals are the main screen | Goals exist, linkage is manual |
| Configurable scoring gates on stage transitions | Yes — soft warnings or hard blocks | Workflow automations only, no enforcement gates |
| Work-to-goal coverage ("what serves no goal?") | Yes — orphaned work surfaced on the main screen | No equivalent |
| Scoring formula | RICC (includes Cost of Delay) — or customize | Their fixed scoring only |
| Time to first productive use | 30 minutes | 2-4 weeks typical |
| Learning curve | Minimal — opinionated defaults | Steep — configuration-heavy |
| Entry price | $10/mo (Team) | $74/user/mo (Essentials) |
| Pricing model | Per workspace | Per user |
| Target customer | Scaling orgs (3-15 teams) | Mid-market to enterprise |
| Free tier | Yes — 3 members, full product | No — trial only |
| Roadmap visualization | Basic (V1.5 expands) | Industry-leading |
| Cross-team overlap visibility | Shared sandbox + workspace-wide search | Manual |
| SOC2 compliance | Type 1 target Q2 2027 | Already SOC2 Type 2 |
Migration path from Aha! to Sorby
Aha! Ideas supports CSV export from the Ideas portal. Export your ideas list, then run it through Sorby's AI research import — it structures the raw list into scored opportunities, up to 40 per run, so a large backlog takes a few passes.
If your legal team requires data portability before signing, email hello@sorby.io and we will work through the export together.
Try Sorby with your own backlog
Sign up free, paste your Aha! export into the AI import, and see it structured into scored opportunities in minutes.