Why I'm building Sorby
I spent two years as a Product Owner and Growth PM at a 500-person technology company. My job included rolling out a unified product discovery process across 15+ product teams. Every team used different methodologies — some OST, some Double Diamond, some nothing at all. My CPO could not tell me what the teams were building. My CFO asked why we kept shipping features nobody used.
I tried the tools that existed. Each was good at one team’s backlog. None was built for the transition I was living: the moment a product org stops being one team and becomes a federation, and nobody can say which of the work moves which goal.
So I built what I needed. Sorby starts from the goal: every team’s opportunities, solutions and experiments sit under the goal they serve, work that serves no goal is listed on its own, and a metric moves only from recorded contributions. It is built for product orgs going from three teams to ten and beyond, it works with your agents over MCP, and it prices by workspace, not by seat, because per-seat pricing punishes growing teams.
Sorby is open: you can start free with your own backlog today. I am taking on a small number of design partners at 50% off for life, with onboarding by me. If you lead a product org with several teams, email me, or ask for a teardown of last quarter first.
— Madin, founder of Sorby Discovery